What are the ways to generate leads on TikTok?

Currently, the mainstream ways of acquiring customers on TikTok include the following:

1. Short Video Lead Gen

Attracting target users by consistently publishing high-quality content.

• Suitable for: Brand promotion, product displays, factory tours, and case studies.
• Advantages: Low traffic cost, obvious long-term accumulation effects.

2. TikTok Livestream Lead Gen

Displaying products live and interacting with users in real-time.

• Suitable for: E-commerce sellers, factory enterprises, and brand merchants.
• Advantages: High conversion rate, strong interaction, fast user trust building.

3. Comment Section Lead Gen

Analyzing and interacting with users in competitor video comment sections.

• Suitable for: Precise customer mining, competitor traffic redirection.
• Advantages: Clear user needs, high precision.

4. Direct Message (DM) Lead Gen

Proactively reaching out to target users.

• Includes: Automated DMs, manual DMs, and AI-powered DMs.
• Advantages: Short conversion path, convenient for building long-term relationships.

5. Paid Ads Lead Gen

Acquiring customers through TikTok Ads.

• Advantages: Fast scaling, controllable data.
• Disadvantages: High cost, requires continuous budget.

6. Matrix Accounts Lead Gen

Operating multiple accounts simultaneously to expand exposure.

• Advantages: Multiplies traffic entry points, improves customer coverage, reduces single-account risks.